Hindalco partnered with beverage cans
manufacturer to promote aluminium

Hindalco partnered with beverage cans manufacturer to promote aluminium

The country’s massive producer of aluminium, Hindalco Industries Ltd, has tied up with two global manufacturers of beverage cans namely US-based Ball Beverage Packing AMEA and CAN-PACK India, branch of Poland headquartered CAN-PACK.


The alliance to be called the Aluminium Beverage Can Association of India (ABCAI), will advocate replacing glass and plastic with aluminium as packaging material. 


“The consumption in aluminium beverage cans in India is 3-4 per cent of the total. There is good scope for this to grow but awareness is low,” Prakash Nedungadi, Group Head Consumer Insights and Brand Development at Aditya Birla Group.


Currently, packaged beverage consumption in the domestic market stands at 20 billion.

 

Updated On 04-May-2019

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